On the heels of enhancing its sportsbook platform, SoftSwiss has finalized a new partnership with Tbilisi-headquartered online gaming software provider, SmartSoft, integrating the Georgian firm’s games portfolio into its game aggregator.
Currently offering access to thousands of games from 170-plus top-tier providers, SoftSwiss’ game aggregator as well as its white label clients operating under Malta and Curaçao licenses will enjoy access to the company‘s wide range of products, including slots, mini-games, keno, casino games, scratch & win, PvP table and card games as well as other unique games with engagement enhancing features.
Each joins a line-up of over 11,000 games, of which more than 3,000 are optimized for cryptocurrencies, such as Bitcoin, Ethereum, Dogecoin and Litecoin.
Diverse games range:
Using a company news release to comment on the partnership, Nikita Keino, Partner Managers Team Lead for SOFTSWISS, said…
“I am sure the SOFTSWISS Game Aggregator clients will appreciate the number of games and features SmartSoft offers. We do not doubt that it will be long and fruitful cooperation, because it can’t be any other way. Welcome, SmartSoft!”
Sweeting the deal, “a special category of top games with a unique game engine,” including hits such as JetX3, Cappadocia and JetX, will be made available to SoftSwiss game aggregator clients, in addition to classic SmartSoft games.
Operator anticipation:
Also commenting on the collaboration, Luka Namoradze, Chief Marketing Officer for SmartSoft, said they are “delighted” to have SoftSwiss as a partner and thanked them for being a part of their extended network.
“Many operators already can’t wait to have our games through the SOFTSWISS platform. We are looking forward to a long and rewarding partnership.”
Recent integrations:
Since the start of 2021, over 20 new partners have become part of the expansive game aggregator. Most recently, N1 Partners Group became the first client to join SoftSwiss’ new jackpot aggregator product, which enables any operator on any platform to run jackpot campaigns using “ready-made” templates.
Other recent integrations include Swedish B2B casino game provider Slotmill Game Studio (Slotmill), MPlay and up-and-coming Brazilian live casino studio, Pipa Games. Each of which further expanded the Dutch online gaming software company’s already vast game aggregator.
Sportsbook new bonus type:
As mentioned, the latest deal follows SoftSwiss’ addition of a new bonus type, Hunting, to its sportsbook platform. Users already had access to three different types of Freebet, including No Risk, AllWin and OnlyWin, from earlier this year, while enhancing bonus offers via new functionality coupled with existing features will aid the platform’s clients in customizing the bonus program and increase player engagement and loyalty.
Unique to the betting market, the new Hunting bonus type allows players to win even more “free bets,” which makes the game more exciting while operator’s will be able to customize the new bonus offer for different player groups.
Commenting on the addition, Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, said the new Hunting bonuses are “this first of their kind” in the betting market and are developed “to delight operators and player alike.”
Operator, he noted, will benefit from expanded platform functionality, while players will enjoy an enhanced gaming experience
“Hunting bonuses, as well as others in our system, work with all triggers and player groups and have a very flexible system of values, odds, events, and expiry dates. Therefore, they will cater to a wide variety of betting needs and are useful for beginners and experienced players alike. Enjoy the game!”
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