A little over a month after deepening its relationship with the National Basketball Association (NBA) and sports data intelligence specialist Sportradar AG has now heralded the signing of a deal to become the exclusive betting data rights partner of the International Hockey Federation (FIH).
The Swiss organization used an official press release to detail that this latest arrangement will run through to the end of 2030 and see it collect betting data from all of the field hockey body’s competitions before distributing it to partners located around the world. The specialist explained that this will encompass approximately 300 annual contests from a range of prestigious events including the Men’s FIH Hockey World Cup, the Men’s FIH Pro League and FIH Hockey5s World Cup as well as qualifiers for the upcoming 2024 and 2028 Summer Olympics.
Complete control:
Sportradar AG stated that the new alliance is to moreover involve it supplying the FIH with ‘a bespoke competition management platform’ so as to allow its cohort to supervise its own data and tournaments more effectively. The St Gallen-headquartered enterprise pronounced that this intuitive and easy-to-use advance will simultaneously be made available to all of its collaborator’s member associations and permit them ‘to collect a deeper level of data’ as part of a campaign ‘to provide more insights to engage hockey fans around the world.’
Probity pledge:
Established in 2001, Sportradar AG also holds comprehensive data deals with the Union of European Football Associations (UEFA), the International Cricket Council (ICC) and the International Tennis Federation (ITF) alongside exclusive overseas rights with Major League Baseball (MLB). The organization proclaimed that its new understanding with the FIH is to furthermore see it furnish the field hockey body with a selection of ‘integrity services’ including its Universal Fraud Detection Service bet monitoring advance that helps ensure the integrity of competitions and ‘protect them from match-fixing and other risks.’
Singular spotlight:
Ed Blonk serves as the Chief Commercial Officer for Sportradar AG and he used the press release to note that the fresh understanding is to additionally encompass the provision of ‘education and prevention workshops’ for all FIH officials. The professional asserted that these are to be backed up by a platform that will be ‘tailor-made’ to fit the field hockey enterprise’s ‘rules and regulations’ in order to help it more conclusively ‘manage competitions, match results, player statistics, rankings and much more.’
Read a statement from Blonk…
“Our experience and technological know-how will allow us to create bespoke solutions for the FIH that will help to elevate the profile of hockey and enable the continued growth of the game. Combined with the expertise in leveraging the power of sports data, we look forward to creating enhanced levels of engagement with hockey fans together with the FIH.”
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