In a continuing effort to grow its reach and audience, online casino software developer Playson has partnered with Zürich-based operator Swiss Casinos in a content deal that realizes its Swiss market debut.
The new agreement will see the Swiss operator’s online interest integrate popular Playson slots such as Joker’s Coins: Hold and Win, Buffalo Power Megaways and Diamond Fortunator; Hold and Win, making them available to a new population of players.
A major player among operators in Switzerland’s iGaming market, Swiss Casinos’ platform offers casino, live casino and poker. Thanks to the collaboration with the international brand, the operator’s range of slots fans will increase.
Positive outlook:
Commenting on the new partnership, Patrick Mastai at Swiss Casinos said that having Playson’s content on their online platform is “extremely exciting”, as they’re “gaining one of the best games collections” within the online gaming industry.
“We look forward to working with them and hope to build a long and prosperous professional relationship.”
For a bit of background, Swiss Casinos, which since the 1970s has operated under the umbrella of Swiss Casinos Holding AG, is the only 100 percent Swiss-owned casino business in Switzerland. In addition to its online brand, the company is the sole shareholder in Casinos Pfäffikon, Schaffhausen and Zurich, and holds a 98 percent majority in Casino St. Gallen, land-based casinos.
Market entry:
Also commenting on the recent tie-up, Blanka Homor, Sales Director for Playson said…
“We’re delighted to have agreed this deal with Swiss Casinos and make our market entry into Switzerland, which a promising and vibrant market.
Homer explained that as an “industry leading company, entering new markets is crucial” as it enables the expansion of its reach and audience. “We can’t wait to see what the Swiss market has in store for us.”
Promotion event success:
The latest partnership agreement follows the conclusion of the Playson Prize Strike 60k January promotion. Powered by the Cash Blast tool, which was introduced in September 2021, the successful promotion managed to increase the average daily percentage of “unique players” by 13.7 percent for those partners that participated in the hit event.
A top prize of €10,000 was among the multiple prizes up for grabs and one lucky player even took home a total of FIVE blasts!
Of Playson’s 20 participating games…
⭐️ Royal Coins: Hold and Win took the lead with the highest bets made;
⭐️ Burning Wins: Classic 5 Lines had the highest number of spins, and
⭐️ Joker’s Coins: Hold and Win beat out all games in regard to the highest number of players.
Earlier in the month, Playson launched its February CashDays promotion, which ran from February 1st through February 8th. The popular network tournament is always a huge hit with players and this time proved to be no different especially with an increased €70,000 prize pool and 15 participating games on offer!
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