After recently wrapping up its wildly popular 40-day Merry Prize Month promotion and in keeping with its strategy to supply to all European regulated markets, online casino software developer Playson will soon extend its reach to Switzerland, having secured a pair of deals in the new region.
Making the strategic move possible, the international brand has successfully completed the ISO (International Organization for Standardization) 27001 audit, a necessary requirement of all prospective iGaming operators hoping to enter the Swiss market.
Integration process:
Playson can now begin to integrate games with the two new operator partners and is expected to launch in the Central European country’s newly regulated market in the coming weeks.
To start, more than 22 titles will be made available to players who will be able to choose from hits such as Buffalo Power: Hold and Win, Burning Wins: classic 5 lines and Book of Gold: Multichance. Enhancing the offering, Playson will sprinkle in new titles throughout the coming months.
Promotional tools:
Moreover, those same players will be able to leverage the developer’s range of promotional mechanics, such as Cash Blast, a standalone promotional tool that utilizes random cash prizes to enhance the gaming expereince and increases player activity.
In addition to other benefits, the game mechanic does not require integration, increases the average number of spins and is compatible with Reel of Fortune tools and Tournaments that offer appealing prize pools.
Important milestone:
“Excited” to launch thier games in the new Swiss market, Blanka Homor, Sales Director for Playson explained via company news that entering Switzerland is “an important milestone” in their strategy to supply all of Europe’s regulated markets.
“We have partnered with leading brands who have extensive knowledge of this market, which will help enhance our position in this new region.”
Merry Prize Month:
The latest move follows the wrap up of Playson’s 40-day Merry Prize Month promotion, with the New Year Party final phase of four running from December 31st until January 9th. The tournament saw 100 guaranteed winners share in a €70,000 prize pool, while random cash prizes totaling €30,000 were distributed via the Cash Blast tool to be shared.
Playson kicked off the exciting 40-day event on December 1st with Magic Tale 70K promotion, which ran until December 10th and led uninterrupted into the Festive Season 80K promotion, running from December 11th until the 20th. The third phase, Holiday Present, ran between December 21st – 30 and offered participants the chance to play for a prize pool worth an amazing €100,000!
The four-phase holiday-themed promotion brought together 150,000 people who battled it out for the huge €350,000 prize pool. In total, 885 cash prizes were awarded during the four tournaments, with winners scoring a whopping 54,551,041 points! The competitions were elevated further by the Cash Blast tool, and with the addition of a special Holiday Present Cash Blast event. Lucky players were awarded a total of 660 cash prizes during the promotional period.
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