After in December 2021, receiving accreditation from Romania’s regulatory authority, Oficiul Național Pentru Jocuri De Noroc (ONJN), and entering the Romanian market, Push Gaming has now further strengthened its position in the southeastern European country courtesy of a new partnership with Supebet.
The content agreement will see player-favorite titles such as Fire Hopper, Jammin’ Jars 2, Bison Battle, the soon-to-be-released Big Bamboo, and other popular slots made available to Romania’s largest sports betting operator while continuing Push gaming’s successful launch in what is considered “one of the CEE’s (Central and Eastern Europe) most dynamic markets.”
Full access:
In a statement in a Push Gaming blog, Nicholas Yu, Gaming Content Manager for Superbet, said that giving their players access to “the most popular titles on the market” will help them gain new players and retain existing ones.
Yu added…
“With Push Gaming’s innovative and high-quality titles now being offered through Superbet we look forward to what is shaping up to be a bright year ahead.”
Certification and accolades:
The London-based HTML5 game developer continues to grow after its full certification to the standards set by ONJN in December for the Romanian market where Superbet is a “key leader.”
What’s more, the achievement was in the midst of a wildly successful year for the British firm, having been recognized by industry leaders at the 2021 SiGMA Europe Awards, earning the Game of the Year title. The innovator has also seen substantial growth after the acquisition of its MGA and UKGC-licensed platform in 2020, and is expected to extend through the year’s end.
Further expansion:
Also commenting on the strategic partnership, Fiona Hickey, Head of Sales for Push Gaming said the success they’ve had with their initial debut in the Romanian market has allowed them to “explore additional operators.”
“It’s a pleasure to partner with Superbet and its exciting market positioning and brand strength as a leader will allow us to supply our games to even more players.”
And by doing so, will “further strengthen” their position as the industry’s “most player-first studios” in one of the CEE’s “most dynamic markets” as well as across wider Europe. “I’m sure that this will be one of the many exciting deals we’ll be announcing soon enough.”
Cementing itself as one of the biggest tier-one game providers in Europe, the partnership will allow the British B2B supplier to further grow its game offering among its player base in Romania while continuing to build its presence in key regulated markets throughout 2022 with leading operators such as PaddyPowerBetfair, Betsson, 888, 32 Red, Entain and LeoVegas.
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